Ebook Vs White Paper

Here is a quick run down of the typical differences between an ebook vs white paper.

Ebook vs white paper. You ll often hear marketing experts suggest your small business provide educational content to your prospects via ebook or white paper. All your competitors already publish white papers. An e book may sound like more fun rather than a white paper that sounds like a lot of work.

White papers are usually shorter than ebooks. An ebook can be easily read and understood without being contextually rich like a case study or a detailed. Information is broken down into easy to understand bite sized pieces.

While white papers provide in depth coverage on a focused subject one of the main purposes of an ebook is to teach the reader about something or provide a how to guide on a subject. An ebook is more formally structured than a whitepaper and typically longer. Osha injury and illness prevention program.

By contrast white papers represent old school marketing. Ebooks are great for driving growth and traffic and whitepapers are excellent for conversion and filling buyer journey gaps. It can range from 1000 words to 3000 words 5 to 12 pages.

White paper vs ebook. On the other hand e books are longer than a whitepaper range from 10 to 200 pages. In comparison to white papers ebooks are filled with illustrations and quick takeaways.

The report further shows that of those buyers 82 read whitepaper and 67 download ebooks before making a purchasing decision. Your target audience may be younger or often on the road. White papers and ebooks are both powerful b2b saas marketing tools and although the names for these assets are sometimes used interchangeably each has its own unique strengths.