Ebook Versus White Paper

If you have more straight to the point information or you have the information you can break down into smaller chunks then an ebook is the best tool.

Ebook versus white paper. Since e books sound easier to read and often feature more graphics some marketers think e books work better for b2c. In a report by holger schulz in 2013 on social media marketing trends report 70 of b2b marketers find that white papers are ahead in being effective. You ll often hear marketing experts suggest your small business provide educational content to your prospects via ebook or white paper.

How to decide which one to create as a marketer there s a limit to your time and resources so you need to be strategic about which type of content you produce. The target market and the buying reason of white papers vs. E books are usually less.

White papers and ebooks are both popular tools used for marketing by b2b marketers and copywriters. White paper vs ebook. When to use white papers vs.

You can hold it turn the pages and feel the paper. White papers work mainly in the b2b lead generation campaigns and aid business decisions based on mostly quantifiable business needs and requirements. So based on the idea that ebooks tend to suit a broader less educated audience and whitepapers seek to engage and further educate well informed individuals looking for more data and solid.

Some say that e books are better for less technical material or for a primer on a whole topic while white papers are better for drilling down into more detail. Don t feel alone if you ve wandered what the difference between the two is. It focuses on a topic of interest with an end goal to educate the reader but it reads more like a book with dedicated page breaks a table of contents and helpful design elements that move the narrative along.

In comparison to white papers ebooks are filled with illustrations and quick takeaways. Paper books are easier on the eyes since there s no eye strain that comes with an electronic device or e reader. Knowing the difference between the two will help you decide which is best for your brand.